RHYME SO – formed by Japanese producer Shinichi Osawa, a.k.a MONDO GROSSO, and RHYME, an Australian artist/poet – has released their new single “HOT” visualized as a 360° VR music video.
Set in a virtual nightclub in your mind, “HOT” was directed by Jordan Freda, who has worked on several projects with some of the world’s top artists including Katy Perry. The music video was created in collaboration with Strangeloop Studios, an up-and-coming LA-based creative company that produces cutting-edge “music & tech” such as live visuals for The Weeknd and Flying Lotus.
Combining an addictive, fresh dance beat by Shinich Osawa with lyrics by RHYME that sharply and humorously capture modern society, the “HOT” 360° virtual nightclub can be enjoyed with a VR headset or on a mobile phone.
The visual movies playing on the monitors in the “HOT” 360°club (the RHYME version, the SO version, and RHYME&SO version) are now available with lyrics on the RHYME SO YouTube Channel.
RHYME SO was formed in Tokyo in 2017, and their first track, “Just Used Music Again”, was included in 2019 on the Head in the Clouds II label compilation supervised by 88rising’s JOJI. The song was also cut as a single and made an impressive debut, jumping to the top of numerous Spotify playlists in more than 25 countries around the world, including New Music Friday, with over 2.2 million streams.
Released in March 2020, the single “Fashion Blogger” cynically and uniquely mirrors modern society’s addiction to the internet. The music video is set in a figure skating competition and features MILK (RuPaul’s Drag Race Season 6 / All Star Season 3), a world-renowned drag queen and former figure skater.
The epic and avant-garde music video, which features MILK and RHYME skating on ice, has been featured in many media outlets and has been viewed more than 2.7 million times on YouTube.